Articles – Chester Handbooks

There’s Only One Letterbox

It’s easy to become blinded, obsessed even, with analytics, insights, ads, algorithms… you know the ones. But it’s important to remember than in a world with thousands of tv channels, radio stations and social media platforms each person has only 1 letterbox and they pay attention to what comes through it. If you’re considering maximising … Continued

Branding checklist for your business

Now and again it doesn’t do any harm for every business to take a look at their branding and make sure it still ticks all the boxes in order to maximise on its potential earnings. Here, we outline some of the key questions to ask yourself when looking at your brand identity… What are the … Continued

Is your business charging what it should?

Many businesses are not charging enough or what they deserve to be paid for their time and effort they put into the products and services we sell. But how do you know what to charge? It is a fact that 2 out of 3 small and medium sized businesses will go bust within the first … Continued

“What are the benefits of advertising?”

As the first independent publisher in Chester bringing businesses and people together, we’ve been driving successful results for our customers since 2005… REACH – Our readership is over 60,000 people through our six local magazines that are delivered FREE to 26,000 homes around Chester and Ellesmere Port. Advertisers can hone in on the target areas … Continued

Getting the most from your campaign

You’ve got a great advert with clear call-to-actions and branding which stands out on the page. Job done, right? No, there’s still a lot you can do to ensure your campaign fulfils its potential. INFORM your staff that you have an advert running and the first point of any contact for potential new customers should … Continued