The acronym AI is nothing new but what is new is the fact it is starting to infiltrate our daily lives slowly. Let’s start at the beginning. AI, or Artificial Intelligence, is a field of computer science where machines are designed to perform tasks that normally require human intelligence. These tasks can include things like … Continued
(Article Contributed By My Local Solicitor) In the ever-evolving landscape of entrepreneurship, where uncertainty lurks around corners, securing the longevity and resilience of a business is paramount. Among the numerous risk-management strategies, one often overlooked yet crucial tool is the Lasting Power of Attorney (LPA) for businesses. As we step into 2024, it’s time entrepreneurs … Continued
Managing finances is a critical aspect of any individual or business, and adhering to Inland Revenue deadlines is a key component of this responsibility. Here, we will explore the significance of meeting Inland Revenue deadlines, the consequences of non-compliance, and provide practical tips for ensuring timely submission of documents and payments. Importance of Inland Revenue … Continued
In the bustling world of commerce, where countless businesses vie for consumer attention, the significance of a well-crafted brand design cannot be overstated. A business’s brand design serves as the visual and emotional face of the company, and it plays a pivotal role in shaping the perception of its products or services in the minds … Continued
On every website there’s opportunities to enter your information such as name and email address in exchange for an exclusive offer/promotion, monthly newsletter or even takeaway tips. But what do with those emails after you’ve persuaded someone to part with their information? Email marketing is a highly effective digital marketing strategy that offers numerous benefits … Continued
5 quick and easy tips on how to make it work working with family! Understand and respect each other’s true natures. By understanding one another’s tendencies and traits, we can communicate more effectively to avoid emotionally triggering each other. Keep it professional. Always use first names in the office/shop/areas with the public! Respect roles and … Continued
As a business owner, it’s important to remember to put yourself in your customer’s shoes occasionally and not forget that experience is everything! Approaching the end of 2023, people’s attention spans are becoming increasingly (and terrifyingly!) short. It’s estimated that approximately 40% of people will abandon a website if it takes more than 3 seconds … Continued
In the competitive landscape of business, finding ways to increase revenue and enhance customer satisfaction is crucial. One effective strategy that businesses employ is up-selling, the technique of persuading customers to purchase additional products or services that complement their initial purchase. When done correctly, up-selling can benefit both the business and the customer. Here we’ll … Continued
What should I be doing with my time? Your ability to honestly answer this question will say more about where your business are going to end up than anything else. For instance, you know that you should not be spending your time doing your own bookkeeping, say, or answering the phone. If you aspire to … Continued
Business gurus tell us that one of the golden rules of building a successful business is to ‘earn the trust of our potential customers and clients by helping them to get to know and like us’. But how do you do it? The concept of KNOW, LIKE & TRUST using one of favourite models. The … Continued
Let’s face it – we’ve become a society where a huge proportion of our lives are reliant on online whether it’s our banking, organizing our calendars, booking trains, or using social media. This is reflected in the amount of ads people are targeted with when they go online, be it Facebook ads, pop up ads … Continued
There are more than 25 million Instagram business accounts and more than $7 billion was spent on Instagram advertising last year so it’s clear that brands are investing their time and money in Instagram. Here’s our simplest reasons why you should consider joining… No matter whether you’re a B2B or B2C, a vegan café or … Continued
Love it or loathe it, reviews and comments from customers and clients are everywhere in the online world. Google, Facebook, TripAdvisor, Check-A-Trade… whether your business is selling asbestos or yurts, the public are ready to tell everyone what they think, especially if it’s to have a good moan! It’s common knowledge people are more likely … Continued
So, you’ve joined the gram with your business name with your brand for your profile images, all your contact details and shared some images relating to you. What’s next? Maximise them of course! Here’s 27 quick tips for how to make sure you’re using Instagram as well as possible for your business…
Understanding the impacts of work (and HOW we work) on the environment isn’t just good for the planet it’s good for business too. It can help save your company money as well as do wonders for your brand’s reputation as a responsible, sustainability-focused company. Now it’s not about if our processes and daily working is … Continued
No one wants to disappoint a customer or client, whether it’s telling them a product they ordered is out of stock or that an appointment has to be rescheduled. How they respond to it will vary depending on how you inform them of the news and in avoiding negative words they will take the news … Continued
We all know it’s easy to make resolutions at the end of yet another year but it’s much harder to keep them once the time comes! Here’s some great tips to help you apply resolutions to help your business positive in 2023.
Whether it’s for print, radio or social, adverts need certain things to hook a reader in to secure a purchase. Here’s some of our favourites…
Love it or loathe it, reviews and comments from customers and clients are everywhere in the online world. Google, Facebook, TripAdvisor, Check-A-Trade… whether your business is selling asbestos or yurts, the public are ready to tell everyone what they think, especially if it’s to have a good moan! It’s common knowledge people are more likely … Continued
You’ve got a great advert with clear call-to-actions and branding which stands out on the page. Job done, right?