Online marketing – Chester Handbooks

Why Print Advertising Is Thriving in 2025

1. Trust, Credibility & Deep Engagement Print advertising continues to enjoy high consumer trust in the UK: 2. Tangible, Physical Presence Matters 3. Remarkable ROI & Customer Response Print continues to deliver impressive results for UK advertisers: 4. Cuts Through Digital Clutter 5. Targeted, Niche, and Local Reach 6. Print + Digital = Powerful Hybrid … Continued

AI, Automation & The Future: The Business World of 2045

As we’re marking 20 years of business, our team started to chat about how things have changed since 2005 and in turn what will business life look like in another two decades? If we look back just 20 years, business has changed dramatically. Social media barely existed, smartphones were rare, and many companies still relied … Continued

4 Tips For Creating A Successful Leaflet Distribution Campaign

Owning your own business has so many elements to it – accounting, sales, admin and, of course, marketing to name a few. Whilst we’re living in a heavily digital world, print is having a massive resurgence with many businesses reverting back to traditional print methods alongside digital data intelligence. The number one issue for any … Continued

5 Winning Ways To Avoid Office Politics

Office politics occur in most workplaces whatever the nature of the industry. When employees spend hours per day together and are aiming for the same promotions and raises, competition is inevitable. Some people claim office politics are an essential part of the workplace, but others see it as a needless and potentially lethal part of … Continued

How To Nurture Teamwork In The Office

It’s estimated that we spend an average of 90,000 hours at work in a lifetime with some of us feeling like we spend more time with colleagues than our family! Because of the amount of time we spend working together it’s vital to have as good a team as possible in place and nurture the … Continued

What is AI and how could it help your business be more productive and cost effective?

The acronym AI is nothing new but what is new is the fact it is starting to infiltrate our daily lives slowly. Let’s start at the beginning. AI, or Artificial Intelligence, is a field of computer science where machines are designed to perform tasks that normally require human intelligence. These tasks can include things like … Continued

Safeguarding Business Continuity: Embracing Lasting Power of Attorney as a Resolution for 2024

(Article Contributed By My Local Solicitor) In the ever-evolving landscape of entrepreneurship, where uncertainty lurks around corners, securing the longevity and resilience of a business is paramount. Among the numerous risk-management strategies, one often overlooked yet crucial tool is the Lasting Power of Attorney (LPA) for businesses. As we step into 2024, it’s time entrepreneurs … Continued

Don’t Let Deadlines Catch You Out!

Managing finances is a critical aspect of any individual or business, and adhering to Inland Revenue deadlines is a key component of this responsibility. Here, we will explore the significance of meeting Inland Revenue deadlines, the consequences of non-compliance, and provide practical tips for ensuring timely submission of documents and payments. Importance of Inland Revenue … Continued

The Crucial Role of Business Brand Design in Today’s Competitive Landscape

In the bustling world of commerce, where countless businesses vie for consumer attention, the significance of a well-crafted brand design cannot be overstated. A business’s brand design serves as the visual and emotional face of the company, and it plays a pivotal role in shaping the perception of its products or services in the minds … Continued

5 Reasons why your Business is Missing a Trick not being on Instagram

There are more than 25 million Instagram business accounts and more than $7 billion was spent on Instagram advertising last year so it’s clear that brands are investing their time and money in Instagram. Here’s our simplest reasons why you should consider joining… No matter whether you’re a B2B or B2C, a vegan café or … Continued

Responding To a Not-So-Glowing Review

Love it or loathe it, reviews and comments from customers and clients are everywhere in the online world. Google, Facebook, TripAdvisor, Check-A-Trade… whether your business is selling asbestos or yurts, the public are ready to tell everyone what they think, especially if it’s to have a good moan! It’s common knowledge people are more likely … Continued

27 definites for posting on Instagram

So, you’ve joined the gram with your business name with your brand for your profile images, all your contact details and shared some images relating to you. What’s next? Maximise them of course! Here’s 27 quick tips for how to make sure you’re using Instagram as well as possible for your business…

Watch Your Mouth!

No one wants to disappoint a customer or client, whether it’s telling them a product they ordered is out of stock or that an appointment has to be rescheduled. How they respond to it will vary depending on how you inform them of the news and in avoiding negative words they will take the news … Continued

Is Your Business Charging What It Should?

Many businesses are not charging enough or what they deserve to be paid for their time and effort

“What Are The Benefits Of Advertising?”

As the first independent publisher in Chester bringing businesses and people together, we’ve been driving successful results for our customers since 2005.