Owning your own business has so many elements to it – accounting, sales, admin and, of course, marketing to name a few. Whilst we’re living in a heavily digital world, print is having a massive resurgence with many businesses reverting back to traditional print methods alongside digital data intelligence.
The number one issue for any business is to get customers but how can customers buy from you if consumers do not know about you?
Leaflet distribution is a great way for a business to get their name out there. Leaflets represent who the business is and what they stand for, and there’s many ways to use them but delivering your message straight to someone’s door is great start to getting your name known. Here are four tips to creating a successful leaflet distribution campaign.
Brief
Creating a leaflet is just the start of helping your business, the next step is the distribution of such design and making it a success. A detailed brief will ensure you are aware of where your leaflets are going and who they are aimed at. Get to know your paper sizes – do you want your marketing to be letterbox sized or smaller to leave in shops? Make sure the size will fit on all the information you want to include.
It’s also important to consider the demographics of where your marketing is being delivered and include this in your brief. Are these people likely to act on the leaflet and buy your product or visit your website? Is this the right area or should you consider alternative postcodes?
Design
The design of your leaflet is one of the most important aspects to get right as you only have a short time to grab your customers’ attention!
Look at the design constructively – is it creative, noticeable, and visual? Leaflets simply stating who you are and what you do will not work as it creates little to no response.
Individuals are attracted to images and colour almost instantaneously, and so featuring this in the design increases the awareness. Leaflets which are designed with just information show no discount, clear message, or call to action. Think about this, what grabs your attention?
Most importantly you need a clear call-to-action (CTA) which means what do you want people to do when they’ve looked at your marketing? Is the aim for more calls? Your CTA should be “Call today for a free consultation!”. Want more website traffic? “Scan the QR code to go straight to our website.” Holding an event you want people to RSVP to? “Head to the events page of our website to sign up for exclusive invitation!”.
Make it bold and inviting and, above all, clear and concise what you want people to do.
A high quality printed leaflet will further compliment the design work – the aim is to be crisp, sharp, and bright. At Chester Handbooks we can print any sizes, whether it be a standard A5 leaflet or a bespoke sized wedding invitation. Need branded merchandise? No problem. Whether it’s pens, pop ups or another bespoke item, our team will get you a quote as soon as possible.
The higher the GSM, or grams per square metre, the heavier and thicker the paper. Choosing higher grade paper is a way to stand out from the crowd and the feel of a very high-quality leaflet adds depth to the visual representation. You could also consider adding a unique element to your marketing to really make it stand out such as Spot UV, which should be added to highlight a particular point on the marketing like your logo or a particular product.
Whatever the size or specification, consider how you’d feel if you were a potential customer holding it and what feeling/thoughts does it evoke? If these don’t align with how you see your business then it’s back to the drawing board to get the quality right.
Distribution
At Chester Handbooks we have a lot of customers who get a large quantity of marketing printed with the aim of distributing themselves which can be very ambitious. As well as this it takes you away from your main role in the business where you’d be much more profitable. Your marketing will be delivered inside our local magazine, tucked inside so you’re safe in the knowledge that it make it to doormats.
We ensure delivery to your chosen postcodes and all done by hand by our team of over 20 deliverers who know the area well.
We only allow three leaflets per magazines so the home owner is not overloaded with information as well as ensuring there is no conflict of interest with the leaflets so, for example, we only allow one type of industry each time.
If you want to know more information on our services and what we offer, get in touch with a member of our team who is happy to help.